Summer Compliance Tips: Avoid
Getting Burned
 Summer
is finally here. Before you head out to the coast or the lake this
summer, here are some tips to avoid getting into legal hot water if you
are making or returning sales calls in the US to consumers, especially if
you are contacting wireless numbers.
First off, if you are using any sort of pre-recorded message technology
make sure you apply SPF 50. The FCC and FTC are adamant about using their
authority to pursue the platforms and end users that send and deliver
illegal robo calls.
Have a plan for implementing the new FCC TCPA Amendments that are coming
due following approval of the amendments by the OMB:
- Review your plan for contacting
mobile customers via predictive or preview dialer and how you can
obtain written consent (1 year from OMB approval)
- If you use a dialer ensure the new
abandonment rates will be calculated in accordance with the FCC's
new change (30 days from OMB approval)
- Determine how you will comply with
the automated opt out requirement (90 days from OMB approval)
Don't assume your entire database is comprised of land
lines and that you're not calling mobile customers. Over 30% of the US only
has a cell phone as their only phone line. Contact Center Compliance can
accurately identify cell phone numbers in your database. Contact us for a
free report.
Stay
Updated to Reduce Complaints & Liability
 Free Compliance
Webinar
Join us July 25th
10 AM PDT/1 PM EDT
Top 10 Inbound and Outbound Compliance Issues
Join three contact center industry and
legal experts for an engaging compliance webinar covering the
top 10 current regulatory issues for contact centers, sellers, and those
making calls to consumers.
Participating in compliance webinars and compliance officer forums is a
great way to stay engaged and abreast of changes. Setup Google news
searches for compliance issues related to your field . You can also setup
Outlook or Google calendar reminders to review your State registrations
or other critical compliance dates.
Be aware that July 4th is a State Holiday for calling in 5 states. See
sidebar for the state holiday dates for the entire summer.
There are also some other hot items at the state level. Missouri has
expanded their state DNC list to included cell phones. New York passed a
new law banning telemarketing pre-recorded robo calls without
express written consent. Mississippi just fined an entity $945,000 for
DNC violations. Finally, Georgia has put forth some new disclosure and
caller ID rules.
Get Contact Center
Compliance's Compliance Guide!
It's the best and most reliable reference source for Federal and State
calling rules, backed by an experienced legal team. The Compliance Guide is
ideal for compliance officers to get all the information necessary to
remain compliant.
Join relevant Compliance groups on LinkedIn such as the Contact
Center Compliance Officer's Forum. We now have over 650 members and
there are constant updates and new ideas for managing compliance.
Make sure you have a Compliance Team and have documented and accessible
compliance training.
Compile information on industry conferences for potential participation.
There are quite a few good events typically in the Fall. In addition,
there is nothing better than networking and sharing regulatory strategy
with other contact center professionals. Train yourself to say "PACE" and
NOT "ATA."
File a comment for the proposed but required FCC
PSAP (Public Safety Answering Points)
Get involved with local businesses to help them understand the impacts of
the new FCC rules.
Remember to pack your trash from the beach and recycle. Take out your bad
data and update the good with a data enhancement
strategy. Contact Center Compliance now has access to email
addresses for appending as well as accurate mobile data.
Stay cool and remember to re-apply that sunscreen. My forecast is for
plenty of heat from both Federal and State enforcement agencies!
By Ryan Thurman, Director of Sales & Marketing
Contact Center Compliance -DNC.com
ryan@dnc.com
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