Code of Ala. § 8-19-5
§ 8-19-5. Deceptive acts in trade or commerce prohibited
The following deceptive acts or practices in the conduct of any trade or commerce are hereby declared to be
unlawful:
(1)
Passing off goods or services as those of another, provided that this section shall not prohibit the
private labeling of goods or services.
(2)
Causing confusion or misunderstanding as to the source, sponsorship, approval, or certification of
goods or services.
(3)
Causing confusion or misunderstanding as to the affiliation, connection, or association with, or
certification by another, provided that this section shall not prohibit the private labeling of goods or
services.
(4)
Using deceptive representations or designations of geographic origin in connection with goods or
services.
(5)
Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses,
benefits, or qualities that they do not have or that a person has sponsorship, approval, status, affiliation,
or connection that he or she does not have.
(6)
Representing that goods are original or new if they are deteriorated, reconditioned, reclaimed, used,
secondhand, or altered to the point of decreasing their value or rendering the goods unfit for the ordinary
purpose for which they were purchased, provided that this subdivision shall not apply to new goods which have
been reconditioned, reclaimed, or repaired and such fact is disclosed to the purchaser.
(7)
Representing that goods or services are of a particular standard, quality, or grade, or that goods are
of a particular style or model, if they are of another.
(8)
Disparaging the goods, services, or business of another by false or misleading representation of fact.
(9)
Advertising goods or services with intent not to sell them as advertised.
(10)
Advertising goods or services with intent not to supply reasonably expectable public demand unless the
advertisement discloses a limitation of quantity.
(11)
Making a false or misleading statement of fact concerning the reasons for, existence of, or amounts
of, price reductions.
(12)
Knowingly failing to identify flood, water, fire, or accidentally damaged goods as damaged goods if
they are damaged to the point of decreasing their value or rendering the goods unfit for the ordinary purpose
for which they were purchased, provided, that this subdivision shall not apply to accidentally damaged new
goods where the goods are reconditioned, reclaimed, or repaired to substantially their original condition and
such fact is disclosed to the purchaser.
(13)
Knowingly making false or misleading statements of fact concerning the need for parts, replacement, or
repair service.
(14)
Misrepresenting the authority of a salesperson, representative, or agent to negotiate the final terms
of a transaction.
(15)
Disconnecting, turning back, replacing, or resetting the odometer of any motor vehicle so as to reduce
the number of miles indicated on the odometer gauge with the intent of deception.
(16)
Advertising of any sale by falsely representing that a person is going out of business.
(17)
After receipt of payment for goods or services, failing to ship the goods or furnish such services
within the time advertised or otherwise represented or, if no specific time is advertised or represented,
failing to ship the goods or furnish such services within 30 days, unless within the applicable time period
the seller provides the buyer with the option to either cancel the sales agreement and receive a refund of all
previous payments to the seller or to extend the date to a specific date proposed by the seller. Any refund
shall be mailed or delivered to the buyer within 10 business days after the seller receives written
notification from the buyer of the buyer's option to cancel the sales agreement and receive the refund.
(18)
Using or employing a chain referral sales plan in connection with the sale or offering for sale of
goods, merchandise, or anything of value, involving a sales technique, plan, arrangement, or agreement in
which the buyer or prospective buyer is offered the opportunity to purchase merchandise or goods and in
connection with the purchase receives the seller's promise or representation that the buyer shall have the
right to receive compensation or consideration in any form for furnishing to the seller the names of other
prospective buyers, if the receipt of the compensation or consideration is contingent upon the occurrence of
an event subsequent to the time the buyer purchased the goods, merchandise, or anything of value.
(19)
Selling or offering to sell, either directly or associated with the sale of goods or services, a right
to participation in a pyramid sales structure. As used herein, "pyramid sales structure" includes any plan or
operation for the sale or distribution of goods, services, or other property wherein a person for
consideration acquires the opportunity to receive a pecuniary benefit, which is based primarily upon the
inducement of additional persons by that person, and others, regardless of number, to participate in the same
plan or operation, and is not primarily contingent on the volume or quantity of goods, services, or other
property sold or distributed. For purposes of this subdivision, "consideration" shall not include payments
made for sales demonstration equipment and materials furnished on a nonprofit basis for use in making sales
and not for resale wherein such payments amount to less than one hundred dollars ($ 100) annually.
(20)
In connection with any seller-assisted marketing plan, either misrepresenting the amount or extent of
earnings to result therefrom, or misrepresenting the extent or nature of the market for the goods or services,
or both, sold or delivered in connection with the plan, or misrepresenting that the seller of the plan will
repurchase all or part of the goods or services, or both, sold or delivered in connection with the plan, or
failing to deliver goods or services, or both, within the time represented. As used herein, "seller-assisted
marketing plan" includes any plan, scheme, or system in which for a consideration a buyer acquires goods or
services, or both, together with a plan, scheme, or system for the resale of said goods or services, or both.
(21)
Intentionally misrepresenting that a warranty or guarantee confers or involves certain rights or
remedies.
(22)
In selling a new motor vehicle, failing to disclose material damage to the motor vehicle as prescribed
hereafter:
a.
Each manufacturer, importer, or distributor of new motor vehicles sold or transferred to a motor
vehicle dealer in this state, shall notify the motor vehicle dealer in writing prior to delivery of the
vehicle of any material damage to the vehicle which is known to the manufacturer, importer, or distributor,
and which was sustained or incurred by the motor vehicle at any time after the manufacturing process is
complete but prior to delivery of the vehicle to the dealer.
b.
In selling a new motor vehicle, each motor vehicle dealer in this state shall notify the purchaser in
writing at the time of sale of any material damage to the vehicle which is known to the motor vehicle dealer
and which was sustained or incurred by the motor vehicle at any time after the manufacturing process is
complete, but prior to delivery of the vehicle to the purchaser.
c.
For purposes of this section, "material damage" means damage sustained or incurred by a motor
vehicle, whether corrected or uncorrected, which cost to repair exceeds three percent of the manufacturer's
suggested retail price of the vehicle based upon the dealer's retail repair cost or the sum of $ 500,
whichever is greater. Damage to tires, glass, bumpers, and in-dash audio equipment shall not be considered in
determining the cost of repair if those components are replaced by identical manufacturer's original
equipment. The failure of a manufacturer, importer, distributor, or motor vehicle dealer to give notice of
damage below the threshold constituting "material damage" shall not provide grounds for revocation of the sale
nor shall such failure constitute a material misrepresentation or omission of fact.
d.
Each manufacturer, importer, or distributor of new motor vehicles shall indemnify and hold harmless
the motor vehicle dealer obtaining a vehicle from the manufacturer, importer, or distributor from and against
any liability, including reasonable attorneys' fees, which the motor vehicle dealer may have to the purchaser
of the vehicle as a result of damage to the new motor vehicle which was known to the manufacturer, importer,
or distributor, which occurred prior to delivery of the vehicle to the dealer, and which was not disclosed in
writing to the dealer prior to delivery of the vehicle. This indemnity obligation of the manufacturer,
importer, or distributor shall apply regardless of whether the damage constitutes "material damage" as defined
herein.
(23)
Affixing an Alabama revenue stamp, including local municipal or county stamps, to, or upon, any
package of cigarettes, or selling or holding for sale any package of cigarettes to which an Alabama revenue
stamp, including local municipal or county stamps, has been affixed, if:
a.
The package differs in any respect with the requirements of the Federal Cigarette Labeling and
Advertising Act (15 U.S.C. Sec. 1331 and following), for the placement of labels, warnings, or any other
information upon a package of cigarettes that is to be sold within the United States;
b.
The package is labeled "For Export Only," "U.S. Tax Exempt," "For Use Outside U.S.," or similar
wording indicating that the manufacturer did not intend that the product be sold in the United States;
c.
The package, or a package containing individually stamped packages, has been altered by adding or
deleting the wording, labels, or warnings described in paragraph a. or b. of this subdivision;
d.
With respect to the cigarettes any person is not in compliance with 15 U.S.C. Sec. 1335a (relating to
submission of ingredient information to federal authorities), 19 U.S.C. Sec. 1681-1681b (relating to imports
of certain cigarettes), 26 U.S.C. Sec. 5754 (relating to previously exported tobacco products), or any other
federal law or implementing federal regulations; or
e.
The package in any way violates federal trademark or copyright laws.
For the purposes of this subdivision, the term "package" means a pack, carton, or container of any kind in
which cigarettes are offered for sale, sold, or otherwise distributed, or intended for distribution, to
consumers. Also for the purposes of this subdivision, the term "Alabama revenue stamp" means the stamp or
stamps by the use of which the tax levied under Article 1 of Chapter 25 of Title 40, is paid.
(24)
Engaging in the sale, distribution, possession, acquisition, importation, or transportation of any
cigarettes that do not comply with all applicable requirements imposed by or pursuant to federal law and
federal implementing regulations.
(25)
Engaging in a scheme or artifice to defraud by telephone communication. For purposes of this
subdivision, a "scheme or artifice to defraud" means a systematic, ongoing course of conduct with the specific
intent to defraud one or more persons in order to obtain property from that person by a telephone
communication; and "telephone communication" means the transmission of information by the use of the
telephone, with the specific intent of defrauding a person by a material misrepresentation and obtaining
property from that person as a result of the fraud. Puffing or puffery does not constitute a scheme or
artifice to defraud.
(26)
Making any communication by telephone directly to another person which offers to the other person a
gift, award, or prize, where the person making the communication has actual knowledge at the time of making
the communication that the communication was materially false and the person making the communication
specifically intended to deprive the other person of real or personal property as a result of the false
communication.
(27)
Engaging in any other unconscionable, false, misleading, or deceptive act or practice in the conduct
of trade or commerce.
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