Are Short Codes Safe Under the TCPA?
At Contact Center Compliance, we have seen increasing questions about legal risks related to the usage of SMS short codes for texting, especially related to the TCPA in their usage. In short, we believe that there is minimal risk under the TCPA and TSR, but with over 300 class action lawsuits filed under the Florida Telephone Solicitation Act, a short code strategy should be evaluated with caution. In this article, we detail potential risks under Federal and Florida state law. We will also explore certain financial burdens from owning these numbers and alternatives that could reduce costs while minimizing risk.