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Canada Updates DNC Rules

Fri, 06/27/2014 - 16:15

Canada Updates DNC Rules

After completing their review of the Unsolicited Telecommunications Rules (UTR), the Canadian Radio-television and Telecommunications Commission (CRTC) has announced several changes that telemarketers who send calls of faxes into Canada need to pay attention to. 

Effective June 30, 2014 the grace period for adding a number to an internal do-not-call-list (“DNCL”) list is reduced from 31 to 14 days. Keep in mind that all telemarketers subject to the UTR are required to keep an internal DNCL of numbers from consumers who have directly asked that they no longer be contacted.  This change does not affect the 31 day grace period for making calls to numbers on the National DNCL.

The UTR have also have been amended to allow telemarketers to provide an email address as an alternative to a physical mailing address for identification purposes in certain scenarios:
•    A telemarketer may provide an email address instead of a postal address in response to a request for contact information (Telemarketing Rules, 17(b)).
•    A telemarketer may provide an email address instead of a postal address in a fax telemarketing communication (Telemarketing Rules, 19(e)).
•    A telemarketer may provide an email address instead of a postal address when making calls using an automatic dialing-announcing device (ADAD) (ADAD Rules, 4(d)).

Additionally, the contract information that telemarketers are required to provide under the UTR must now be valid for 60 days (see Telemarketing Rules, 31, and ADAD Rules, 4(j)). 

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