Effective July 1, 2019, the state of Mississippi has enacted emergency rules that modify their Telephone Solicitation Act. The changes to Mississippi's DNC Registry will impact telemarketing to both residential and business numbers. Expect an increase in civil penalties for violations. From these recent changes, it is apparent that the purpose of the new revisions is to make violations a criminal act.

What Are The Key Takeaways?

1. Business Numbers. Businesses can now register their phone numbers on the Do Not Call (DNC) Registry. Businesses were previously not allowed to do so, as is the case with most states. Now, in Mississippi virtually any phone in the state can be register on their DNC list.
2. Charities. If a charity uses paid telemarketers, they must register with the Public Service Commission (PSC).
3. Scam Calls. There will now be stronger law enforcement capabilities to investigate potential scams. Previously, the law only addressed solicitation calls that attempted a sales pitch and did not allow for an investigation.
4. App Developers. Apps and web developers that allow Caller ID spoofing could be charged with aiding in fraud. Local law enforcement will now have the authority to start investigating app developers to find out if they are aware of illegal activity. If they are found to be enabling spoofing they may be held accountable.
5. Fines Doubled. The fines for Do Not Call violations have risen from $5,000 to $10,000 and Caller ID “spoofing” will be considered a violation.

The emergency rules remain effective for up to 120 days and the PSC may renew them for an additional 90 days while it works to adopt permanent rules. For a complete list of the changes you can review the Rules Implementing the Mississippi Telephone Solicitation Act and the Caller ID Anti-Spoofing Act.