Marketers are experts at optimizing sales and increasing profits. That’s what you do best. But in order to excel in your career, you must always be prepared for the court’s next interpretation of the FCC’s technically outdated TCPA or DNC regulations.

Maria Vergara filed the lawsuit against Uber on August 7, 2015. She alleged receiving at least eight unsolicited text messages asking her to complete the sign-up process for Uber’s rideshare service, even though she had never signed up for an Uber account.

On Friday, a petition was filed with the FCC seeking regulatory relief for credit unions from unnecessary requirements that restrict them from communicating with their own members.

TCPA regulations have forced a shift in marketing strategies to be more focused on "permission based" marketing practices. The burden of proof for obtaining "prior written consent" rests with the company initiating the contact with the customer.

Are you a business-to-business marketer? If so, it is likely that your business has shown little concern for the TCPA and its consumer cell phone regulations. After all, you’re only seeking to solicit business on landlines which are exempt from DNC and TCPA. But in this era of rampant TCPA lawsuits, you should be as concerned as are business-to-consumer marketers.

Transworld Systems Inc. (TSI) scored another victory in its defense against a TCPA lawsuit that sought to categorize their LiveVox Human Call Initiator devise as an Automated Dialing System (ATDS). The plaintiff claimed that TSI violated the TCPA when they made multiple debt collections calls to his cellphone without his prior expressed consent.

He calls himself a private attorney general—someone who files lawsuits in the public interest. But debt collection agencies have another name for him … Serial Litigator. Craig Cunningham has filed over 80 consumer protection lawsuits against companies that made the mistake of calling him on past due debts.