The Art of Obtaining Consent
The most essential rule for avoiding Telephone Consumer Protection Act (TCPA) violations is to obtain proper consent from the called party before placing automated calls, text messages, or faxes. There are two kinds of consent: prior express consent and prior express written consent. Which kind of consent is required of a caller varies depending on the purpose of the call. But some sort of consent is always required.
This guide will take you through the ins and outs of consent, defining both standards of consent, explaining the relevant exemptions, offering best practices, and giving you a consent cheat sheet.
