You could be at serious risk of violating the TCPA (Telephone Consumer Protection Act). At $500 - $1500 per call or text, these violations add up fast and can be used to fuel a multi-million dollar class action lawsuit. To make things worse, there is no more Safe Harbor provision under the TCPA, meaning that there is now a zero-tolerance for calling the wrong person.
"Numerous TCPA lawsuits today involve the accidental calling [or texting] of wrong or reassigned numbers, creating a significant challenge in the industry. A brand may have consent from Person A and be calling [or texting[ to reach Person A, but if Person B now owns the number and answers, Person B is allowed to sue you for your innocent mistake. Reassigned number and call/text verification scrubbing are absolutely essential to mitigating risk in this regulatory environment."
Eric Allen, Partner at Allen, Mitchell & Allen PLLC
We Can Help Reduce Your Risk of a TCPA Violation
TCPA Reassigned ID℠ is an enhanced scrub process that scores and identifies the phone owner and owner’s address and identifies wireless phones along with the current carrier for the phone. This solution is intended for TCPA compliance purposes, where verification of phone owner (for verification of called party prior consent) and wireless identification are critical.