Text marketing is one of the most effective ways to get your products or services in front of potential buyers. However, what many text marketers may not realize is that the Telephone Consumer Protection Act (TCPA) applies to automated marketing text messages (SMS) making them subject to the same requirements and restrictions as telemarketing calls. This knowledge gap has made text marketing one of the hottest areas of TCPA litigation, which has seen an unprecedented explosion since 2015.
Before you begin your next text marketing campaign, take a minute to check the following best practices for text message compliance under the TCPA:
- Scrub against the Do Not Call List
Under the TCPA, you may only send automated marketing text messages to consumers who have given their express written consent and opted-in to your program. If you do not have the proper consent, you must remove phone numbers listed on the National Do Not Call Registry and individual state registries where applicable. Our flagship product, DNCScrub® enables companies to centralize DNC scrubs with Federal and State Lists and maximize contactable leads by applying relevant exemption s for DNC and TCPA SMS compliance.
- Remove Known Litigators
It may seem obvious, yet many companies unknowingly market to serial plaintiffs and TCPA litigators every day. Approximately 1 in 3 TCPA-related claims is brought forth by plaintiffs and/or litigators who have already sued under the TCPA. This group is clever, adaptive and highly skilled at slipping into lead generation programs unnoticed and building massive class-action lawsuits right under your nose. Our award-winning Litigator Scrub® identifies hidden litigators before you text them.
- Check for Reassigned Numbers
When a phone number is reassigned from one person to another, any consent you have to call or text that person becomes invalid. Identifying reassigned numbers in your data is critical to text marketing compliance. Check your data with TCPA Reassigned ID, an enhanced scrub process that verifies the phone owner, owner's address and identifies reassigned wireless phone numbers. We use live telco authoritative data sources to monitor your CRM in real-time to identify changes to consumer data. A confidence score is appended to each record of the return file.