Posted by Ben Stark on Fri, 06/27/2014 - 16:15
Canadian New Anit-Spam Rules Take Effect July 1st
Canada's anti-spam legislation (“CASL”) comes into force on July 1, 2014. The new law requires prior express and informed consent to send any type of regulated electronic message through any current or future technology, including, but is not limited to: SMS, email and IM.
Businesses wanting to send any type of regulated electronic message will need to: (1) obtain consent, (2) provide identification information, and (3) provide an unsubscribe mechanism.
Violations of CASL, can result in an administrative fine of up to the maximum amount of: (1) $1 million for an individual and (2) $10 million for a business per violation (per electronic message).
You can learn more about these changes here