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B2B

What are some particular TCPA vulnerabilities for B2B callers?

Businesses that conduct Business-to-Business (B2B) marketing should be aware of the following vulnerabilities specific to their manner of business:

Dual Purpose (Mixed Business & Personal Use) Lines
B2B marketers should be checking their data against state and federal consumer Do Not Call (DNC) lists to reduce the risk of calling or texting dual purpose phone lines.

Who do TCPA litigators target?

Litigators will often target companies with particular, perceived vulnerabilities. Among the sorts of targets for unscrupulous litigators are the following:

Companies with Deep Pockets
Large companies are often targets of large Telephone Consumer Protection Act (TCPA) lawsuits, resulting in very large payouts.

Companies with a History of TCPA Lawsuits
Once a company has paid out a large settlement or judgment for TCPA violations, it can attract more litigators, like sharks drawn to blood in the water.

Are B2B calls exempt from TCPA regulations?

It is a common misconception that Business to Business (B2B) calls are not covered under the Telephone Consumer Protection Act (TCPA). B2B calls and texts are subject to the same TCPA wireless restrictions as Business to Consumer (B2C). The use of any kind of Automatic Telephone Dialing System (ATDS) to send marketing calls or texts to a wireless number is illegal under the TCPA without prior express written consent.

Further Reading