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Text Marketing

April Compliance News Roundup

The world of marketing compliance is complex and fast-paced. Sometimes important news and developments can be missed. This post collects some of the most important news of the past month that we have not yet covered.

District Court Rejects Argument That Text Messages Are Prerecorded Voice

A district court in California rejected a plaintiff’s argument in a Telephone Consumer Protection Act (TCPA) lawsuit that tried to establish a new avenue for text message claims. The court granted the defendant’s motion to dismiss, noting that the plaintiff’s claims that text messages constitute “prerecorded voice” messages flatly contradicts both the common sense and dictionary definitions of “voice.”

New York Extends DNC List Restrictions to Text Messages

Last week, New York Governor Andrew Cuomo signed legislation expanding the state’s definition of telemarketing to explicitly include text messaging. The state’s restrictions on contacting residents whose phone numbers are on the Do Not Call (DNC) list now applies to text messages as well as voice calls.

Consent Revocation: Masterclass Series Part 4 Rewind

Last week, Contact Center Compliance held the fourth and final episode in our Masterclass Series. This episode focused on the tricky topic of consent revocation. Hosted by Neal Kent, an expert panel featuring Eric J. Troutman from Squire Patton Boggs and TCPAWorld, Petrina A.

Telemarketing and the Cannabis Industry

The legality of the cannabis industry varies wildly from state to state, and even between localities within individual states. Many cannabis companies spend considerable time and resources navigating this confusing legal and regulatory landscape. However, they often fail to understand another risky, similarly complex legal infrastructure: the world of telemarketing regulations.