What is an avatar dialer?

Also known as “Soundboard Technology,” avatar technology was described by the D.C. District Court of Appeals as a technology that “enables telemarketing agents to communicate with consumers over the phone by playing prerecorded audio clips instead of using the agent’s live voice. The agent can choose a prerecorded clip to ask questions of or respond to a consumer while retaining the ability to break into the call and speak to the consumer directly. Soundboard also enables agents to make and participate in multiple calls simultaneously.”

What are the risks?

For regulatory and litigation purposes, avatar technology is considered to be the same as a robocall, despite a live agent operating the technology. This makes avatar dialers as risky as prerecorded voice.

How is an avatar dialer different from a live agent autodialer?

An avatar autodialer is different from a live agent autodialer in that the agent communicates with the consumer via the playing of multiple recorded audio snippets, rather than the agent’s own voice.