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Bloomingdale's Text Marketing Leads to $1.4M TCPA Settlement

Bloomingdale’s inadvertently violated TCPA laws by sending out promotional text messages to people who had opted into their "Loyalist Program", but hadn’t specifically agreed to receive promotional or marketing text messages from the retailer.

Vroom Wins TCPA Text Messaging Lawsuit

Vroom, Inc., an online car retailer, received a favorable ruling from the Southern District of Florida in March that is good news for business that use automated text messaging. The lawsuit dealt with the issue of consent and the type of consent required as defined by the TCPA.